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About Detected

Solving the critical compliance gap

Meet the founders and read about the company’s origin.

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liam chennells

Liam Chennells

Co-Founder and CEO

As Detected’s CEO, Liam is known for his bold ideas and people-first leadership. Before Detected, Liam held senior roles at eBay UK, Zalando via Anatwine and Tryzens.

Before launching Detected, Liam’s most recent role was as Managing Director of Silicon Valley software company EasyPost in San Francisco. He is an established co-founder, advisor and Non-Executive Director in early-stage start-ups.

peter youell

Peter Youell

Co-Founder and CTO

Pete has been in software development for over 15 years, building high performing engineering teams and delivering some of the UK’s largest eCommerce projects.

Before Detected, Pete’s experience spans leadership roles at Astound Commerce, Oracle, Tryzens and InventCommerce, working to scale their engineering practices and lead product development for either those businesses or their partners.

Company Story

Detected was founded in the pandemic, has since raised £2M and secured partnerships with industry leaders.


July 2020

Detected launches as the world’s first agnostic business verification platform.

Born from founder Liam Chennells’ frustrations when sourcing logistics to transport PPE during the pandemic, he experienced many people using the crisis for individual gain. As a result, Chennells wanted to create a robust solution for verifying business suppliers globally.


September 2020

Detected closes £250K pre-seed round, and Rob Barnett joins as Chairman.

Angel investors include: Rob Barnett – Former COO at RBS and current Managing Director of Southern Water; Craig Sears-Black – Former MD of Manhattan Associates, current CEO of EV Cargo; Carl Hartmann – Former Co-Founder and CEO of Temando, now Lyre’s Spirit Co. Co-Founder.


September 2020

Peter Youell joins Detected as CTO. As former colleagues in previous roles, Liam and Pete join forces again to build Detected.

November 2020

Detected closes £600K seed round.

Hong Kong-based EmergeVest led the round with participation from: Stephen Garland, Chief Technology and Product Officer at Trustpilot, who joined Detected’s advisory board; Vinny Patel, Managing Director of Accenture; Mark Brammer, Strategic Investments and Growth Lead at Accenture Products UK&I; and Richard Pope, Founder & CEO of Data Leaders and Founder of Procurement Leaders.



February 2021

Detected partners with Spryker, Machine Compare, Mellow and Kaleida.

March 2021

Detected partners with BigCommerce as the eCommerce platform leader continues to strengthen its trust offering for both merchants and consumers.

July 2021

Detected raises a further £900K in investment.

Participants in this round include existing angel investors and institutional stakeholder EmergeVest, plus a new tranche of high-profile investors including: Huw Slater – COO of TravelPerk; Laurence Guy – Founder and CEO of We Are Pentagon; Tink Taylor – Founder & President of dotMailer and Founder of dotDigital Group plc; Ed Hill – SVP EMEA, Bazaarvoice; and Maropost Ventures.


October 2021

Detected partners with Fruugo to streamline its seller onboarding and to enable the global marketplace to verify international sellers as it onboards them.

November 2021

Detected launches its API model, enabling businesses to access full KYB compliance within their own CRM and existing workflows.



January 2022

Detected becomes an approved technology partner for Visa’s Fintech Partner Connect Program, bringing pioneering connected KYB compliance to Visa's customers across Central Europe, the Middle East and Africa.

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